
In a private home the water savings really wouldn't justify buying a brand new toilet. However for around $20 you can convert your normal existing toilet to a dual flush toilet. You can do this via a converter product. The product is called the MJSI HYR270 HydroRight Drop-in Dual Flush Converter
Our water costs 0.33¢ per gallon. So it would take about 6200 gallons to recoup the $20.59 cost. If you save 1 gallon per flush then you're looking at about 6200 flushes. I won't hazard a guess how often people flush their home toilets. But I figure an individual is likely to use the toilet at least 1 time a day. A family of four would save enough on their water bills to pay for the converter in a bit over 4 years or less. This converter should pay for itself fairly easily within a few years for a family with multiple users. It probably wouldn't be very good return on cost for a single person living alone. Of course YMMV based on your water costs and usage.
I heard about this one on the FatWallet forums.