Lately in new buildings I've started to see dual flush toilets. I think I saw some at an airport somewhere. The dual mode allows you to flush a small amount of water for liquid waste and a normal amount of flush for solid wastes. The result is that you use less water to flush only liquid wastes. This can save a few bucks on your water bills. It makes good sense for a public restroom that gets a lot of traffic like an airport.In a private home the water savings really wouldn't justify buying a brand new toilet. However for around $20 you can convert your normal existing toilet to a dual flush toilet. You can do this via a converter product. The product is called the MJSI HYR270 HydroRight Drop-in Dual Flush Converter
Our water costs 0.33¢ per gallon. So it would take about 6200 gallons to recoup the $20.59 cost. If you save 1 gallon per flush then you're looking at about 6200 flushes. I won't hazard a guess how often people flush their home toilets. But I figure an individual is likely to use the toilet at least 1 time a day. A family of four would save enough on their water bills to pay for the converter in a bit over 4 years or less. This converter should pay for itself fairly easily within a few years for a family with multiple users. It probably wouldn't be very good return on cost for a single person living alone. Of course YMMV based on your water costs and usage.
I heard about this one on the FatWallet forums.